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At Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

At Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

At Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

Logo Design, Naming | 2018
Studio: Yellow Tree

At Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

Logo Design, Naming | 2018
Studio: Yellow Tree


At Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

Logo Design, Naming | 2018
Studio: Yellow Tree


Logo Design, Naming | 2018
Studio: Yellow Tree


Logo Design, Naming | 2018
Studio: Yellow Tree