Boschmann

Boschmann

Boschmann

Boschmann

Boschmann

Weloom

Weloom

Weloom

Weloom

Weloom

As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.

As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.

As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.

As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name and logo, which weren't only well received later, but also chosen to be the final design by the customer.

As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name and logo, which weren't only well received later, but also chosen to be the final design by the customer.

Year

Year

Year

Year

Year

2018

2018

2018

2018

2018

Discipline

Discipline

Discipline

Discipline

Discipline

Branding

Branding

Branding

Branding

Branding

Studio

Studio

Studio

Studio

Studio

Yellow Tree

Yellow Tree

Yellow Tree

Yellow Tree

Yellow Tree

Desktop

Logo Design

Logo Design

Logo Design

Logo Design

Logo Design

200630_WE_Logo-01

watt 24 Webshop

watt 24 Webshop

watt24 Webshop

watt24 Webshop

watt24 Webshop

200630_WE_Webshop

Typeface

Typeface

Color Palette

Typeface

Typeface

200630_WE_Typo

Sticker Design

Sticker Design

Sticker Design

Sticker Design

Sticker Design

200630_WE_Chart_White

Creative Directon

Creative Directon

Creative Directon

Creative Directon

Creative Directon

Heiko Rafflenbeul

Heiko Rafflenbeul

Heiko Rafflenbeul

Heiko Rafflenbeul

Heiko Rafflenbeul

Art Direction

Art Direction

Art Direction

Art Direction

Art Direction

Robert Boschmann

Robert Boschmann

Robert Boschmann

Robert Boschmann

Robert Boschmann