Weloom
Weloom
Weloom
Weloom
Weloom
As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.
As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.
As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name, logo and sticker design for packaging. The designs weren't only well received later, but also chosen to be the final design by the customer.
As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name and logo, which weren't only well received later, but also chosen to be the final design by the customer.
As a student trainee at Yellow Tree I worked on several projects for watt24, a start-up founded by TRILUX, the German market leader for technical lights. As a by now successful multi brand shop for professional lighting, watt24 decided to develop their own, entirely new brand. The store brand was supposed to be down-to-earth, fair and qualitative, which appeals equally to both average consumers as well as professionals. I was assigned with developing a brand name and logo, which weren't only well received later, but also chosen to be the final design by the customer.
Year
Year
Year
Year
Year
2018
2018
2018
2018
2018
Discipline
Discipline
Discipline
Discipline
Discipline
Branding
Branding
Branding
Branding
Branding
Studio
Studio
Studio
Studio
Studio
Yellow Tree
Yellow Tree
Yellow Tree
Yellow Tree
Yellow Tree
Desktop
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
watt 24 Webshop
watt 24 Webshop
watt24 Webshop
watt24 Webshop
watt24 Webshop
Typeface
Typeface
Color Palette
Typeface
Typeface
Sticker Design
Sticker Design
Sticker Design
Sticker Design
Sticker Design
Creative Directon
Creative Directon
Creative Directon
Creative Directon
Creative Directon
Heiko Rafflenbeul
Heiko Rafflenbeul
Heiko Rafflenbeul
Heiko Rafflenbeul
Heiko Rafflenbeul
Art Direction
Art Direction
Art Direction
Art Direction
Art Direction
Robert Boschmann
Robert Boschmann
Robert Boschmann
Robert Boschmann
Robert Boschmann