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During my time at Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs. My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

Client
Awful Records

Client
Awful Records

Client
Awful Records

During my time at Yellow Tree I got involved with a branding project for watt24, an online shop all about professional lighting and LEDs.


Client
Awful Records

Client
Awful Records

Client
Awful Records

My role was to develop a new name and logo for the shop's own brand of lighting products—honest, high-value products worth their money, targeting both laymen and practitioners.

STUDIO

Client
Awful Records

Client
Awful Records

Client
Awful Records

STUDIO

Yellow Tree

Client
Awful Records

Client
Awful Records

Client
Awful Records

Yellow Tree

CLIENT

Client
Awful Records

Client
Awful Records

Client
Awful Records

CLIENT

watt24

Client
Awful Records

Client
Awful Records

Client
Awful Records

watt24

SERVICES

Services
Illustration

Services
Illustration

Services
Illustration

SERVICES

Naming
Logo Design
Packaging

Services
Illustration

Services
Illustration

Services
Illustration

Naming
Logo Design
Packaging

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Weloom_Logo_B
Weloom_Logo_W
Weloom_Typo1
Weloom_Mockup2

Series of illustrations for Atlanta based record label Awful Records.

Series of illustrations for Atlanta based record label Awful Records.

Series of illustrations for Atlanta based
record label Awful Records.

Series of illustrations for Atlanta based record label Awful Records.

Series of illustrations for Atlanta based record label Awful Records.

Series of illustrations for Atlanta based
record label Awful Records.